December 31st, 2009 
wealth Here's a statement that is completely untrue. Once you get a network marketing home business solid with great depth , all of the hard work willl be done for you.
It is possible to automate a network marketing home business to a certain degree,but the truth is if you do not put in consistent effective actions you might see your business start to decline and ultimately fail. After all, we are still talking about relationship marketing.
Being told not to worry or that your business will be built for you once you join a network marketing opportunity is one of the 7 great lies of network marketing.
Here's what sometimes happens – the prospect joins the business, this is followed by the disappearance of their upline, and after less than three months the prospect decides to drop out. Can you see what is wrong in that scenario?
To put it briefly, if you tell prospects that by simply joining they will see their business built for them you are making a huge mistake. Think about it. If the prospect decides to stay joined to the business they are only going to do one thing. Duplicate their upline. It is a hard fact, but nobody is going to build your business for you.
There are a number of points missing from the above scenario. First, prospects should never join a network marketing business on the basis of the company. Yes many companies do a great job at creating great products yet few of them also teach techniques in effective business building as well.
This is really the job of the experienced leadership in the field sales force...your upline.
Attraction Marketing & Homebased Business
And secondly, another point missing from the process is implementing the power of attraction marketing and introducing pre-selling into the recruitment phase. Any student of Renegade marketing tactics and theory will understand why attraction marketing is so important.
Relationship marketing plays a crucial role in a network marketing home business even though many people are switching to online marketing. Even if you can’t meet your downline on many occasions when using the Internet for recruitment, there still has to be healthy communication between you and your potential prospects.
Systems that are completely automated are destined for failure. This is do to the their lack of ability to build relationships between downline and upline. It could work for a time, but if there is no human interaction given to your downline then your prospects will move on. The main reason for this is the lack of care and attention and your prospects will see this as poor value.
At the end of the day prospects will join you because they see you as someone they can work with and value your training and mentoring skills.
The most important thing is that they know they can trust you and come to you for advice.
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